Your Brand in Front of the #1 Trucking News
With 56M page views, the trucking industry is here. And you can be too.
Gain access to our exclusive audience across our website, social media, email, and mobile app.
Reach a Highly-Engaged Audience That Drives Real Results
40% higher email open rates than industry average
5x more engagements on social posts compared to typical campaigns
2X the newsletter impressions that keep you top of mind
🚀 Campaigns That Outperform the Norm
Metric |
CDLLife |
Industry Benchmarks |
|
Website Monthly Page Views |
4M |
375,773 |
|
Display Ad Click-Through-Rate |
.46% |
0.35% – 0.45% |
|
Email Newsletter Open Rate |
27.8% |
20-25% |
|
Avg. Newsletter Impressions |
62,955 |
30,000 |
|
Annual Mobile App Ad Impressions |
644,334 |
500K |
|
Facebook Post Impressions (organic & paid) |
30,983 |
5,000 – 30,000 |
We Connect You to the Largest Trucking Audience
Gender
Spending Habits
Monthly Budget on Hobbies
48% spend over $100
on hobbies or leisure activities per month
Ages
Is Trucking the Audience for You? The Numbers Speak for Themselves.
Surveying the pulse of our audience: top interests and spending priorities.
Top Interests:
#1 Barbecuing or Grilling
#2 Watching TV or Streaming Movies/Shows
#3 Home improvement or DIY projects
#4 Hunting & Fishing
Additional Insights:
61% enjoy motorcycles, ATVs, or snowmobiles.63% customize or upgrade their vehicles with performance, safety, and comfort enhancements.
80% favor freshwater fishing.
Explore More Survey Findings ⬇️
BBQ & Grilling
85.9% enjoy grilling, and 71.6% purchase rubs, seasonings, or marinades regularly.
54.7% use charcoal grills, and 53.4% prefer gas grills.
60.1% buy supplies at Walmart or big box stores, while 41.5% visit home improvement stores like Lowe’s or Home Depot.
Motorcycles & Powersports
61% enjoy riding motorcycles, ATVs, side-by-sides, or snowmobiles.
63% customize or upgrade their rides, with 59% opting for performance upgrades.
Their #1 way to shop for these products is online
DIY Projects
48% of our audience tackle home renovations such as kitchens or bathrooms.
Top purchases being:
#1 Power tools
#2 Lumber and hardware
#3 Hand tools (e.g., hammers, wrenches)
Their #1 way to shop for products is at big box stores like Home Depot and Lowe’s.
Hunting & Fishing
62% enjoy hunting or fishing.
79% prefer freshwater fishing, and 55.3% regularly buy tackle and bait.
49% shop at Bass Pro Shops, Cabela’s, or Academy Sports for gear.
Gardening & Yard Work
63% focus on lawn care
Over 70% spend $100+ annually on yard supplies
Their top purchases are:
#1 lawnmowers and trimmers
#2 Fertilizers and soil
#3 Hand tools (e.g., pruners, spades)
Vehicle Restoration & Maintenance
43.4% work on vehicle projects, with 71.1% focusing on pickup trucks.
75% buy parts from auto parts chains like AutoZone or O’Reilly.
Their top tool purchases include:
#1 Hand tools (e.g., wrenches, sockets, screwdrivers)
#2 Power tools (e.g., drills, grinders, sanders)
#3 Air compressors and pneumatic tools.
Ad Placements That Deliver
Here’s how you can engage our audience across channels:
Display Advertising Campaign
Your brand seen across our website, email, and app.
Custom Email Marketing
Reach 600K+ with personalized, high-converting messages.
Newsletter Sponsorship
Show up in inboxes 6 days/week with premium logo placement.
Sponsored Content Article
Feature your brand on CDLLife.com and our social media channels.
Social Campaigns
Run giveaways, collect reviews, or engage your community.
Deal Depot
Offer exclusive discounts in the CDLLife mobile app with over 48K monthly users.
Check out our success stories
Join a community of successful trucking companies that have transformed their recruitment process with CDLConnect.
🚀 Let's Set Up a Custom Campaign For You
Don’t let your client’s ads get lost in the scroll. Partner with CDLLife and start seeing results.